You can specify any Email-id as the "Form Alias Emailid" and track the emails sent to this email-id by forwarding them to your Zoho Creator form . This feature is supported in paid edition only.
Assume you have created a support alias for your company firstname.lastname@example.org and you want to track the mails sent to this email id, in Zoho Creator. You can create a filter in your mail client to forward the emails to your forms email address, say "email@example.com" so all the mails sent
will be forwarded to Zoho Creator form email which in turn gets added as
record in your Zoho Creator application.